DECOPROTeste Crédito - Simulation & Decision Flow

Context

Proteste Crédito is a digital platform that helps users simulate and compare credit solutions from multiple financial institutions.

The platform acts as an intermediary, guiding users through a structured process to identify the most suitable option based on their financial profile.

Challenge

The main challenge was designing a clear and guided user flow for a complex, data-heavy process.

Users are required to input sensitive financial information, understand multiple variables (rates, costs, conditions), and make confident decisions based on the results.

Reducing friction, ensuring clarity and maintaining trust throughout the process were critical and make confident decisions based on the results.

Approach

The focus was on structuring a step-by-step flow that simplifies the process and supports decision-making at every stage.

Information was progressively disclosed to avoid overwhelming users, while key data points were highlighted to help users compare options more easily.

The experience was designed to balance usability, transparency and efficiency.

User Flow Overview

1. Entry — user lands on the platform and initiates a simulation
2. Data input — user provides financial and personal information
3. Simulation — system generates tailored credit scenarios
4. Comparison — user evaluates multiple offers and conditions
5. Decision — user chooses the most suitable option
6. Request — application is submitted for follow-up

OUTCOME

Created a structured and intuitive flow for a complex financial process

Improved clarity in how users interact with data-heavy interfaces

Enabled more confident decision-making through better information hierarchy

Reduced friction across multiple steps of the user journey

Focused on designing a system where users can make informed decisions with clarity and confidence.

Designed to help users make informed financial decisions with clarity and confidence.

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