ExplicaOnline - Platform Redesign
Redesign focused on improving navigation, structure and user clarity across the platform.
The redesign focused on simplifying how users interact with the platform, and improving navigation and making complex information easier to understand.
Challenge
The website was outdated and so it needed to be re-designed with the new brand in mind, focusing on a new online services experience to connect the three type of possible clients, professors, students, and parents.
My role
I worked with the entire design team at LOJA-Studio®, being overseen by the Creative Mentor, Luís Guima. We worked together ideating, wireframing and prototyping all the steps of this new platform and website.
Goals
Convey a modern and updated image
Increase user satisfaction
Ensure that visitors have an intuitive, efficient, and enjoyable experience
Increase visual appeal
Key Improvements
Clearer navigation and content structure
More consistent and scalable interface
Improved hierarchy across key user flows
Better usability in information-heavy environments